Lemon to soon launch dual-SIM Android handset, to invest $300mn in 3 yrs

VoicenData Bureau
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Lemon Mobiles, an Indian brand of handsets, promoted by Fastrack Communications, plans to soon launch Android-based dual-SIM phone.


“We will be launching Android 1.6 phone in the 'near future', to be called the P1, where the 'P' stands for 'Professional'. It will be the world's first dual SIM Android phone, and will feature push mail, as well as a 400MHz processor,” Lemon Mobile's Product Head, Rohit Arora, said.

Refusing to divulge, any further details on P1, Arora, said the company will try to integrate innovative features in most affordable price range.

The handset manufacturer that at present sources its handsets from China, will soon set up a manufacturing unit at Rourkee (Uttaranchal) strategies involve, setting up of a manufacturing plant in Rourkee, where the company will begin with assembling handsets and later start manufacturing cellphones here.


IB Mehra, executive advisor, Fastrack Communications, said, “Manufacturing will a value driver.”

The company that at present works with 60 super distributors, over 5000 distributors and more than 20000 retailers aims to be among the top five players in two years time, which may not be over-ambitious. Desi phones have been taking on biggies like Nokia, in the Indian handsets space. Two-year old company Micromax has come up to be the fourth largest player in this segment.

The company has designed a three-year game plan of investing $ 300 mn globally, as it plans to expand operations in Latin America and Africa. It will raise the funds through equity.

Lemon is set to launch an application store in 4-6 months. The store will offer a mix of free and paid applications. Lemon's soon to be launched iQ 505 will be preloaded with “Lemon Twist”, an application suite with a plethora of offerings. Lemon has partnered with various third party developers like Atom for m-Commerce, Mapmyindia for maps on mobile, Sanptu for social networking, Nimbuzz for online chat.

Currently, 300 service centres strong, the company plans to strengthen its services profile. To the requirements of the upcoming technologies, Lemon will also be announcing 3G handsets. “These will be entry level 3G handsets, priced at Rs 3000-4000,” Sandeep Muhsran, director, Fastrack Communications, said.