Lava launches new smartphone-A68 for Rs 4,599

NEW DELHI: Domestic handset maker Lava has launched new smartphone- A68 for Ra 4,599 in market. It is a 3G smartphone, powered by the latest Android 6.0 Marshmallow operating system.

Lava A68 comes with 11.43 cm (4.5 inch) full wide video graphics array (FWVGA) display which further enhances its flaunt value. The handset is powered by 1.2 GHz Quad core processor with 1GB RAM, allowing a lag free multi-tasking experience. It is also coupled with 8 GB ROM (expandable up to 32GB) which provides large storage space for various applications and data.

Additionally, Lava A68 sports a 5-megapixel rear camera and a VGA front camera , both with LED flash ensuring a splendid photography experience. The smartphone packs a powerful 1750 mAh Li-ion battery, allowing prolonged handset usage with a single charge. On the connectivity front, the dual sim handset includes 3G, Wi-Fi, USB, Bluetooth and GPS options, for easy navigation and use of location based applications.

Lava A68 reinforces Lava’s expertise in bringing innovative technologies even in this price segment such as Smart Screen Gestures for users to multi-task while on the go.

For instance, smart screenshot transforms scrolling pages from WhatsApp chats, Facebook, browsers etc. into a single image and it can be shared across platforms with ease. Video PIP allows users to open any video and then play it in the background while doing other tasks like messaging and browsing internet. Other smart features include LED flash when receiving a call (allowing users to not miss a call even on silent mode). Smart Music helps in listening to music, without unlocking the phone, just through a finger swipe.

Lava A68 will be available in gold, silver and Black colors across national retail stores and multi-brand outlets with a 1 year manufacturer warranty.

In a short span of seven years, Lava International Limited has become one of the fastest growing mobile handset companies in India. The company has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East and Russia and is the leading smartphone brand in Thailand. Lava is the only Indian mobile handset brand that has an in-house R&D and product-testing set-up in China and India, with over 700 people in product design and development.

Lava has already set up its first manufacturing plant in Noida and plans to invest Rs 2615 crore in a phased manner to scale it up to have an annual production capacity of 216 million phones. Recently, Lava was declared as the most trusted smartphone brand in product quality and after sales service amongst all Indian mobile handset brands by Silicon India.

The brand also bagged the “Best Customer experience team of the year award” in consumer goods category in 9th Loyalty and Customer Experience Awards conducted by Kamikaze B2B media. Headquartered in New Delhi, India, the company has offices in Mumbai, Hyderabad, Kolkata, Chennai and abroad.