Lava announces Design in India contest; best smartphone design to bag Rs 50,000 cash prize

In the wake of the Chinese App ban, Indian mobile handset brand, Lava International Limited has called out to the youth of the nation with creative and technical skills to apply for its ‘Design in India’ contest.

Through this unique contest, Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students/professionals.

Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team.

Speaking about the contest, Tejinder Singh, Head- Product, Lava International said, “Our country stands at a very important juncture right now. We envision India to be the next global manufacturing hub. We have the potential to be self-reliant too. Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation building process. We invite them to use their creative skills and bring fresh perspectives to our design methods.”

The registration process for this contest will be open from 2^nd July- 9^th July 2020.

Lava says that its Design in India contest will be conducted in three parts- Ideation, creating a prototype & presentation to the jury. Lava’s Design team will mentor the contestants throughout the competition.

Contestants will be judged on three parameters- Creativity, functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, Chief Manufacturing Officer, Lava International.

At the end of the competition, the top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs. 50,000; Rs. 25,000; and Rs. 15,000 respectively.

Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said, “Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers. Being mentored by the Lava Design team can be a very meaningful opportunity for the young talent of our country.”

Lava, during mid-May, had revealed that the company was all set to shift its production for the export market from China to India in six months from then.

The company would also be relocating its R&D facility and design center from China to India.

As a part of the transition, Lava said the company would be investing around 80 crores this year and subsequently around 800 crores over the next 5 years.