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ITI Ltd

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VoicenData Bureau
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CEO: Air Cmdr

SS Motial (Retd)



Year Of Start-up: 1948


Turnover: Rs 1,270 crore


Growth: 24 percent


Area Of Operation: Manufacturing, services


Employees: 24,550


Address: ITI House, 45/1 Magrath Road, Bangalore - 560 025


Tel.: 080-566116


Fax: 080-5593188


E-mail: iticorps@giasbg01.vsnl.net.in


Website: www.itiltd.india.com








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Fiscal 1997-98 has been a

turnaround year for Bangalore-based PSU, ITI. The company not only registered 24 percent

growth in revenues—Rs 1,270 crore—from the previous year’s Rs 1,040 crore.

It also recorded a profit after tax of Rs 5.7 crore, after seeing red for three

consecutive years. This is something that the Indian telecom giant should celebrate in its

50th year of operation. In the process, the company has graduated from being a telephone

manufacturer to becoming a total solution provider. And, it has contributed to over 70

percent of India’s telecom network infrastructure.

The period from 1994-95 to

1996-97 was a bad phase. Nevertheless, the efforts taken in the last two years paid rich

dividends and contributed a lot to bring back the company on the right track. Thanks to

its CEO. The mandate before the company was very clear. To address issues like the

ever-increasing social costs incurred by the company. The Voluntary Retirement Scheme was

a runaway success with around 7,450 employees taking it in the last two years. The

company’s performance this year aptly reflects the corrective as well as

restructuring measures successfully taken by it. Needless to say, re-structuring happened

in the mindset of the employees through injecting competitive professionalism.

Much of its success has been

attributed to its restructuring strategy. In the highly competitive markets, ITI has

emerged as a clear winner in the open bids by re-orienting its working culture. By

restructuring operations, updating facilities, adopting leading edge technologies,

re-engineering processes for reduced cycle time and innovative fiscal measures for

reducing costs and overheads, and re-vitalizing R&D for new technologies and products.

During the year, all the manufacturing plants registered an all-time high production with

switching capacity exceeding by 20 percent.

While setting an internal target

of Rs 1,800 crore for the year 1998-99, the company is determined to further sharpen its

competitive edge by improving productivity and maintaining consistency in production.

Though orders from DoT constitute

a major chunk of ITI’s business, the company is planning to garner sizeable non-DoT

business in the current fiscal by meeting the emerging communication requirements of major

sectors like Defence and the Railways. The postal department, ONGC, and the power grids.

It will also focus on annual maintenance contracts as well. Several new products are

slated to be launched this year following the successful introduction of six new

technologies such as MAX-XL, SNPS, optical SDH and PDH, and digital microwave. The company

is to provide the latest solutions in all the areas of telecom like switching,

transmission, subscriber premises equipment, fibre-optic system, WILL, and other access

products, application-oriented software, Network Management System (NMS) in customized

networks, satellite communications, besides providing Integrated Logistic Support (ILS) to

its customers.

ITI is also eyeing the export

markets of developing countries in South-East Asia, Africa, and Latin America. It has

exported products like ADPCM, rural exchanges, telephone of different types, and space

cards for E10B exchanges. An export earning of Rs 20 crore is expected this year.

ITI’s long-term plan for

total re-vitalization of company is to restructure and re-engineer its business processes

using core competency with strategic alliances. ITI is gearing itself up to meet the

challenges of the next millennium by its game-plan of touching Rs 3,200 crore by 2001-02.

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