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The global pay-TV market, including cable, satellite, and telco IPTV video services, totaled $261 billion in 2011 and it will reach $371 billion by 2016, forecasted a report by Infonetics Research.
The report on 'Pay-TV Services and Subscribers' report, finds that North America is the highest-value video market due to high ARPU, however, Latin America and Asia are gaining ground as a result of expanding subscriber bases.
"Cable video still makes up over half of the global pay-TV market, but revenue growth is decelerating due to a slowdown in new subscribers, especially in the lucrative North American market, as competition from satellite and IPTV operators intensifies and as OTT offerings from Netflix, Hulu, and others siphon away a small, but growing number of households," notes Jeff Heynen, directing analyst for broadband access and video at Infonetics Research.
DirecTV and Comcast remain the global market leaders for pay-TV revenue and subscribers. DirecTV enjoys the highest ARPU due to the high take rate of its value-added services and premium content such as the NFL Sunday Ticket.
Comcast is the global pay-TV subscriber leader, with over 22 million subscribers in 2011. In 2011, the top 20 pay-TV revenue leaders accounted for 50 per cent of the revenue, while the top 20 subscriber leaders represented just 30 per cent of subscribers.