Intelligent Internet

VoicenData Bureau
New Update

By the year-end 1998, the

number of netizens across the world is expected to touch 120 million. India too is sparing

no efforts to push the growth of Internet and has recently allowed private participation

in this area. The cellular operators–many of whom may also become ISPs–should

benefit from the rapid rise in the use of Internet. As a dial-up call is first routed

through the operator’s network before accessing Internet, Intelligent Network

(IN)–providing Internet-related services–can handle this call to create value

for the user and the operators.


Internet-related Services Using IN SIZE="2" COLOR="#000000">

face="Arial" SIZE="5" COLOR="#ffffff"> alt=" (41438 bytes)">

face="Arial" SIZE="5" COLOR="#ffffff">New Market Segments SIZE="5" COLOR="#ffffff">

SIZE="1" COLOR="#000000">Internet

"Access" Providers
  • Offering access to Internet.
  • Offering access to corporate Intranet.

Internet "Service" Providers

  • Offering Internet services.
  • Internet "Content" Providers

    • Offering value-added information services (kiosk, sponsored sites,

      and on-line networks).

    • face="Arial">Benefits of Internet-related IN Services
      SIZE="1">For the "Provider"
      • Differentiation through Internet.
      • Additional revenue.

      For the "Corporate Subscriber"

      • Universal number for all POPs.
      • Addresses new market segments.
      • Saves costs on management and billing.
      • Flexible tariffs based on time and service quality.
      • For the "Service User"

      • Flexible Internet access.
      • No separate ISP subscription.
      • Single bill for Internet and phone.
      • "Try and see" experience. COLOR="#ffffff">
      • Using the flexibility of IN, many

        Internet-related services can be developed. For instance, some of the Internet-related

        services developed by Alcatel on IN platform include:


        Optimized Access

        Due to rapid growth, the most common

        problem faced by Internet users is the access. During peak hours, more people seek access

        to the Internet provider than there are modems at the ISP resulting in dial-up line being

        often busy. The optimized access service is used to guarantee a level of access

        probability to the user. A non-demanding user may accept a low probability of access

        during peak hours for a cheaper subscription, say, with only 10 modems for 100 users. A

        teleworker, on the other extreme, may demand a guaranteed "priority" access and

        take a more expensive subscription with much larger number of modems. Or the network can

        keep track of the loading of different access points and connect to the one depending on

        low, medium, or high category of access, chosen by the user. The IN system deals with such

        connections and billing depending on the category of Internet access chosen.

        IN also offers to the ISP several

        "call screening" possibilities.


        Non-subscription Access

        Irregular or new Internet users may not

        like to go for normal subscription, and may prefer to pay as per usage for a higher rate

        per time unit. As IN enables various Internet surfing packages to choose from, access

        provider can segment the market on the basis of the usage:

        • Pay-per-surf: This

          provides Internet access without any specific Internet subscription by charging as in a

          payphone i.e., at a certain rate per time unit. Billing for Internet surfing is provided

          on the regular bill itself. Or one can pay using alternate billing methods—a prepaid

          or a credit card.

        • Surf-for-free: The user

          dials a free Internet number and is connected to ISP’s advertisement pages, sometimes

          with direct links to the advertising companies with own web-servers to provide



        In both the cases, the IN system provides

        routing to the selected ISP, on the basis of the dial-up number. IN takes care of the

        billing on the basis of the duration of the connection to the specific ISP. Bills are

        charged to the end user in case of "pay-per-surf", or to the ISP in case of


        Premium Rate (Kiosk)


        These services allow access to value-added

        information like weather forecast and stock market. The operators can add some powerful

        interactive and multimedia features.

        There are two ways of accessing the kiosk

        service on Internet.

        • Via the kiosk home page

          that lists all the sites accessible at a premium rate.

        • Via the website of an

          organization where some pages may be charged. For access, the user is asked to authorize

          the billing to the operator. Then the operator monitors the time used to visit those



        Billing can be combined on the regular

        bill—at a specific rate just like voice kiosk services—eliminating the need for

        separate Internet subscription. The operator can also trace the user profile i.e., the

        type of information accessed by him on Internet.

        Virtual Intranet


        It offers to the corporate users the same

        functionality as on intranet, even when they are not directly connected to the corporate

        LAN. Some of the advantages include:

        • Via a universal or free number,

          users have remote access to the corporate intranet just like the voice VPN, implemented by


        • A common bill is made at

          special corporate rates.

        • Multi-site companies get

          lower rates for traffic between sites.

        • Subscribers are able to

          telework more efficiently doing away with the problems of remote access administration.

        Browse and Talk

        By interworking simple voice calling and

        Internet surfing, it offers several possibilities to the operator:

        • Incoming call

          notification makes it possible to receive calls while surfing on Internet without

          interrupting surfing. When an incoming call is received, the user is notified on the

          screen, he can phone through a multimedia PC, or disconnect the Internet and take the call

          on his phone.

        • E-directory makes it

          possible to set up a voice call while surfing on Internet, by connecting to a specific

          site. A user connects to a site and selects the phone number in personal directories to


        • Possibility of being

          called back by clicking on a special option shown on a web page. An Internet user gets a

          call from the web page owner, for instance to explain details or prices about a product or

          service on the page.

        • Voice and fax mail box on a web

          site for users who do not want to be disturbed with calls or faxes while surfing. Instead,

          they activate their voice mail through a dedicated web site, where the calling party

          delivers the message. The surfer is notified, when a message is deposited on the mailbox.

        Today, most of the network

        operators are trying to maximize their revenues by offering more value to their

        subscribers and may like to become ISPs. However, this is only the first step in the value

        chain IN platform, besides the benefit of several other services, that enables the

        operator to move further up the Internet value chain.