InMobi and Network 18 join hands

InMobi and Network 18 have announced an exclusive partnership to bring mobile advertisements to consumers on Network 18's mobile properties.

This partnership will make it easier for advertisers to reach premium mobile consumers on Network18's mobile sites and applications.

"With the launch of applications across multiple platforms like iPhone, iPad, Android, Windows, Blackberry and Nokia, Network 18 is a key player in the digital space, be it mobile phones or tablets. InMobi is the leading advertising platform in the mobile space with proprietary ad platforms like InMobi Studio, InMobi Ad Tracker and LTVP," said Penuel Kunder, AVP Sales, Network18.

Phalgun Raju, InMobi's general manager of India, Southeast Asia, Hong Kong & Taiwan said, "We are very excited to have this exclusive partnership with Network18. Reaching millions of people monthly on mobile, Network18 has premium audiences that advertisers want to reach through properties such as Moneycontrol, FirstPost, IBN Live and many others. Through these premium properties our brand clients can reach a range of valuable audiences and demographics in India."

Using InMobi Studio, brand advertisers are also bringing engaging mobile rich media advertising to their target customers on these properties and this partnership further adds to our leading publisher portfolio in India including our exclusive relationships with NDTV and Cricbuzz added Raju.

Advertisers that want to advertise on Network18's mobile application on these platforms will now engage with InMobi. InMobi delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of mobile ad impressions monthly.