InMobi, Cricbuzz partner

InMobi, mobile advertising network company is all set to monetize cricket information; it has inked a deal with Cricbuzz.

As part of the deal, InMobi now has an exclusive rights to monetize Cricbuzz's mobile properties across all devices on phones and tablets in India. For advertising on Cricbuzz's mobile application, advertisers will now have to engage with InMobi.

Cricbuzz was founded in 2004, it has attracted over 17 million unique users on its web and mobile properties. InMobi provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization and it reaches out to nearly 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly, said a release.

Pankaj Chhaparwal, founder and managing director at Cricbuzz said, “We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice. Given the kind of systems and talent that InMobi has at its disposal, we are extremely optimistic that this is an engagement which is going to be a win-win one for both the parties.”

Sandeep Deshpande, country GM - India at InMobi said, “We believe in their strong product capabilities and their vision for building the best cricket destination in the world. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”