IMImobile launches DaVinci Social

IMImobile has launched DaVinci Social, a service that will enable people to easily manage their mobile digital social-life. Users will have immediate access to all of their communications, social networks and communities and ensure their content and contacts are safe, all from one place on their mobile. DaVinci Social will enable operators to offer a social service, and rapidly launch their own service without the associated high operational costs. Operators will also benefit from DaVinci Social's flexible architecture to innovate and differentiate their service by extending it into other third party services and applications. The service provides a seamless experience across the handset, WAP and Web enabling consumers to remain in full control of their digital social-lives. Users can keep connected with friends from multiple social networks, update their status information, send pictures and videos and receive IM and email notifications, all managed from a single interface. Anu Shah, head, IMImobile Europe, said, “DaVinci Social fulfills some of the most fundamental needs of consumers today. The service places the operator at the heart of a consumer's daily activities. Combined with an intuitive user experience built on IMImobile's open technology, it is a spring-board to launch other consumer services such as music, content and advertising.