IMImobile and Indiavision TV launch Live News Streaming on Idea network

IMImobile has got into an alliance with Indiavision TV to provide a platform for Idea subscribers in Kerala, to access live news broadcast in Malayalam, on their mobile handsets. Indiavision TV live news broadcast voice subscription pack, where users can listen to live news events in Kerala and world. Idea subscribers can listen to the live news in Malayalam on their mobile anywhere anytime, through IVR.

Madhavan Iyer, VP- managed services, IMImobile, said, “We are delighted to offer this unique value proposition for both IndiaVision and Idea Cellular to reach out to their respective target audiences. We at IMImobile always offer innovations and have always emphasized on providing a platform to our clients that enables them in reaching a wider audience. We are confident that our domain proficiency, in-depth industry knowledge and the innovative technology will prove to be a fruitful association for these two established industry players. Our engagement with both the companies is a further confirmation of IMImobile's deep expertise and clear value add in the delivery of managed value added services.”