Idea's Ivory selects Broadcom Android 4.0 platform

Idea Cellular has selected Broadcom's BCM21654G, an integrated Android 4.0 platform for its Idea Ivory smartphone.

By selecting one of Broadcom's 3G platforms optimized for Android, Idea Cellular is providing customers with an entry-level smartphone offering enhanced functionality, powerful graphics, and advanced features including dual-SIM connectivity.

The 3G phone features 1GHz HSPA processor, industry-leading VideoCore graphics, 3G/2G Dual SIM dual standby and an advanced connectivity suite for a premium Android user experience.

The chipset also includes a 2G/3G cellular radio (RF), a power management unit (PMU), and an advanced connectivity suite including Bluetooth, Wi-Fi, FM, and GPS for a complete system solution.

"As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, yet feature-rich smartphones that meet consumer demand for a satisfying mobile broadband experience," said Sashi Shankar, chief marketing officer, Idea Cellular.

"With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalize on the smartphone revolution," said Rafael Sotomayor, Broadcom vice president, Mobile Platform Solutions.

We're thrilled to work with Idea Cellular to enable low-cost smartphones with advanced features that take advantage of the mobile internet and offer a superior Android experience added Sotomayor.

As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps. According to research firm IDC, India and Brazil will join the United States, China, and United Kingdom as the top five country markets for smartphone shipments by 2016.

Broadcom's family of 3G and 4G LTE smartphone solutions deliver the features required for all tiers of smartphones, from affordable entry-level devices to high-performance superphones.