Idea launches Online reality show

Idea Cellular has launched the country's first ever Online Reality Show - Idea Language Champion to demonstrate that networking on the internet can also help millions of people communicate with those speaking a different language, without actually knowing the language.

Idea Language Quest comprises of a range of online tasks and quizzes in different languages which participants would need to solve at every step of the game. The contest allows users to gather information from their network of friends, using various social media platforms like Facebook & Twitter.