Idea launches Aurus 2 smartphone

Encouraged by the good response to its previous 3G smartphones, Idea Cellular has launched yet another Android based 3G smartphone - Aurus 2.

Aurus 2 is a Jelly Bean based device. It is a stylish, dual-SIM phone, powered with a 1 GHz processor and offers video-calling facility.

The new 3G smartphone from Idea, which is once again priced affordably, at Rs 6,490, is targeted at existing 2G users who wish to upgrade to 3G in semi-urban and rural markets, across the country.

Idea Aurus 2 has a 3.5 inch capacitive touchscreen with superior display that supports 320x480 pixel resolution. The new 3G smartphone boasts of high internal memory of 4GB ROM along with 512 MB RAM. The smartphone sports a 3.2 megapixel camera with digital zoom along with a front facing VGA camera and supports video calling.

Idea Aurus 2 is a delight for those who wish to stay connected and active on their social network as it offers easy access to Gmail and other basic social networking activities on this device. Users can enjoy thousands of applications supported on the latest Android technology, Jelly Bean.

While releasing the new phone into the market, Sashi Shankar, chief marketing officer, Idea Cellular said, "Idea focuses on bringing the best of 3G technology at affordable price to our subscribers, thereby maintaining an equilibrium between both cost and technology. We are encouraged by the response to our 3G smartphones, having sold over 300,000 3G smartphones over the last one year. We expect Aurus 2 to meet the consumers' expectations for entertainment, e-mail connectivity, social networking, and browsing of smart apps and widgets."

Idea's new dual-SIM Aurus 2 comes packed with an attractive data usage offer for Idea 3G users. For a pack of Rs 261, Aurus 2 users can get 1.6 GB of 3G data and Idea TV subscription free for the first 3 months. The new 3G smartphone from Idea is available at all major mobile retail stores and Idea outlets across the country.