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Idea bags WCA award for best brand

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VoicenData Bureau
New Update

Idea Cellular has received the ‘Best Brand Campaign’ award at the World Communication Awards 2011, held in London.The company won the award in the ‘Best Brand Campaign of the Year’ category, while competing with four other leading telecom brands from across the globe.

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The company received the award because of its two popular and successful communication campaigns including ‘Break the Language Barrier’ and ‘No Idea, Get Idea’.

''The win at the prestigious World Communication Awards has provided us global recognition, and has further reinforced the superiority of our brand communication and connect with the audience.” said Sashi Shankar, chief marketing officer, Idea Cellular after receiving the award.

The Awards selects companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow’s industry. This year, a total of 78 organisations and individuals from across the world were shortlisted as finalists for the WCA awards in 18 different categories.

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