Havmor Ice Cream wins Vodafone Drive

Vodafone India has announced Havmor Ice Cream as the winner of the Vodafone Drive, an annual initiative by Vodafone business services as per which one lucky medium enterprise (a company with a turnover of Rs 100-500 crore) will have its company logo on the Vodafone McLaren Mercedes cars.

Vodafone McLaren Mercedes cars will race at the Indian Grand Prix 2013. The logo will take center stage, alongside multi-billion dollar brands, to be viewed by millions of television viewers across the globe.

Naveen Chopra, director, Vodafone business services, said, "It will provide the thrust necessary to translate their desire to join the big league into reality. This initiative has helped Vodafone business services understand the goals and challenges of medium sized enterprises and in turn connect with them to provide tailor made business solutions that meet their requirements and expectations."

"This global opportunity is invaluable to us as it will help build more equity for our brand and will definitely propel us in joining the elite group of enterprises," said Ankit Chona, managing director, Havmor Ice Cream.

Ankit Chona received this honour at the hands of Naveen Chopra, director, Vodafone Business Services in the presence of Jenson Button, a racing icon and 2009 Formula One World Champion.