Google-SAP to place huge data on Maps

Google in association with SAP aims facilitating customers to manage large data volumes, was announced in a summit 'AlwaysOn Silicon Valley Innovation' held on July 27-28th in Santa Clara in California. The duo intends to drive convergence of enterprise and consumer software and help to improve business and organizations could avail Google's infrastructure to quickly and easily process vast amounts of geographic data and gain better insights into businesses.

“SAP plans to enhance business analytics software with location-based data capabilities to allow better interaction with real-time information via Google Maps,” said a press release.

This association would bring corporate information to life via Google's Maps, satellite and even street-level views. And this enables customers to analyses businesses in a geospatial context to comprehend global, regional and local trends, said the release.

This initiative would support various verticals such as telecommunications, governments, BFSI, FMCG etc, for instances:

● This move also supports telecom operators to perform dropped-call analysis and to know the geo-coordinates of faulty towers with the help of Google Earth and SAP BusinessObjects Explorer.

● A state department of revenue could overlay household tax information on a map of the state and group it at the county level to track the highest and lowest tax bases.

● A mortgage bank could perform risk assessment of its mortgage portfolio by overlaying foreclosure and default data with the location of loans on Google Maps.

● With SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.

● A theme park operator could use the Google Maps API Premier and get real-time traffic information on attractions with SAP® BusinessObjectsâ„¢ solutions to send rerouting messages to customers in order to improve satisfaction rates.

● U.S. census data could be overlaid on a Google map of the country, grouped by state and drilled down on at the county level.

Sanjay Poonen, president, Global Solutions, SAP AG said, “SAP's work with Google marries powerful enterprise software with the world's most popular mapping platform to create entirely new ways for people to understand and interact with business information.” He also added, “We aim to provide our customers the opportunity to tap into the power of business analytics combined with location intelligence through a geographic view and use rich, interactive analytics to respond to events as they unfold in real time.”

“We're excited to work with SAP to help enterprise customers use Google's cloud mapping tools with SAP software,” said Dave Girouard, president, Google Enterprise. He added, “This integration will allow our customers to more easily visualize geographic data and make better business decisions.”