Genpact to Acquire EmPower Research

Genpact, business process and technology management company is all set to acquire EmPower Research, an integrated media and business research company. The acquisition would be completed by the end of September however it is subject to certain customary conditions. The company has not disclosed the trms of the deal.

This acquisition enhances the capabilities of Genpact's Smart Decision Services business which focuses on analytics, research, re-engineering and risk management services. It also enables the company to track social media conversations to understand consumer preferences and perceptions towards their products and services.

As per the deal, EmPower Research would provide its comprehensive range of services including social and traditional media monitoring and measurement, event impact research, brand tracking and data management.