Four eCommerce Store Trends for 2019

One constant challenge for businesses around the world is that civilization is a fast-moving train with no stops and no signs of slowing down. This means that you need to constantly improve your company, website, and marketing tactics again and again in order to stay relevant. More far-reaching trends like the recent push for a greener, more sustainable future will even cost companies a fair deal as they work on improving their supply chains from the ground up, but once those changes are in place will often prove to be very cost-effective.

The world changes and trends come and evolve; it is up to companies to know what they are and which trends are best suited for their own companies:

Top Four eCommerce Store Trends for 2019

The top four eCommerce store trends for 2019 that all companies should consider are:

1. Dropshipping

Sell other brands products or sell products directly from the manufacturer. This way you can start up a store with little upfront costs, or can curate a niche store to a new area.

2. Multi-Platform Selling

Sell on your site and on social media seamlessly. Instagram allows for people to shop from people’s profiles. Ideal for retail brands who use influencer marketing.

3. Custom Packaging

Customers consider the packaging to be part of the product, so think of ways to use less waste, opt for non-plastic packaging if you can, and how you can brand it.

4. Personalization

Offer customers personalization, from suggestions they will like to information they will find interesting, to even custom discounts.

Add these trends to the marketing trends you have no doubt been keeping up to date with, like the power of voice search, and you will improve your company’s performance, visibility, and sales.

How to Capitalize on These Trends

Some great ideas on how you can capitalize on these trends include:

1. Create a Great, Uniform Presence Online

Your entire digital presence needs to work in your favor. One of the best ways to start doing this is to ensure that your entire presence is uniform. Your website should look and feel the same as your Facebook page, and so on. Put a lot of emphases, however, on your website. Consider it the heart of your digital reputation.

You will want it to look great, work incredibly well, and to offer an authentic experience for customers. If you and your team don’t have the experience required to create this site, then hire a professional Shopify developer in your stead. There is a lot your website can do in the right hands, after all, and once that is done you can work on recreating that experience elsewhere.

2. Expand Your Stock

Sell more from different sellers. Or, alternatively, offer the ability for foreign customers to sell your products.

3. Be Creative in All Your Branding Materials

The more creative you are, the more people will notice you. From your packaging to your branding, try to be clever so that when people look at your company, you make them smile in one way or another. It is important to be memorable.

4. Use AI and Machine Learning

Personalization is powerful, but it can only be successfully achieved if you use the power of AI and machine learning.

There are so many ways you can improve your company, but it is important to remember to take a custom approach. There is no one-size fits all approach that will work, so be true to your brand and work on building a company for the future every day.