Flytxt, the provider of Big Data Analytics powered customer experience and revenue management solutions for CSPs announced its entry to the
Afghanistan has signed up with Etisalat, Afghanistan to deploy its platform NEON.
The company is planning to drive segmented marketing campaigns and to deliver personalized offers to subscribers.
“Since our entry we have brought in many first of its kind products and services to the people of Afghanistan,” said Yasser Aboul Amayem, CCO,
While touching upon the benefits of this deal, Amayen added, “We hope to enhance customer experience further through contextual marketing
leveraging Flytxt’s platform to deliver right offers to our customers at the right time too.”
Dr Vinod Vasudevan, CEO, Flytxt said, “This deal gives us an opportunity to enter a telecom market with an amazing growth story having
penetration now close to 80% as against few thousands of subscribers a decade back.”
Market growth brings many challenges and we are happy to partner with Etisalat in their marketing initiatives targeted at revenue growth and
customer retention in this highly competitive market,” added Vasudevan.
NEON platform enables operators marketing teams to generate incremental revenue, reduce customer churn and enhance customer loyalty by executing micro-segmented campaigns.
The platform is designed to help marketers automate and manage the end to end marketing workflow right from targeting, sending offers and
fulfillment tracking to reporting from a single web interface.
Flytxt having consolidated their presence in South Asian and African markets is now focusing on establishing their presence in other fast
growing mobile markets like South East Asian countries