Flytxt on Tuesday announced the launch of mADmart, a first of its kind mobile ad market place in Bangladesh.
This will offer brands and ad agencies an opportunity to engage their potential consumers through mobile, the most pervasive channel.
mADmart is powered by a patent pending mobile advertising technology platform QREDA.
In addition to offering a wide range of ad inventory and precise consumer insights, the flexibility of the platform gives a compelling proposition for both long tail and global brands to advertise through mADmart compared to conventional and other digital media channels. The market place will enable ad campaigns in push and interactive mode in addition to supporting settlement models like CPC, CPM and CPA.
“We are delighted to bring this unique mobile ad marketplace to market. Operators can now unlock a new revenue stream by offering consumer insights and multi-channel engagement opportunities for brands and agencies. Touching upon their experience in running big data powered targeted marketing campaigns for operators,” said Dr Vinod Vasudevan, CEO, Flytxt.
Our customers get around 2 to 50 times higher conversions with precisely targeted marketing compared to carpet bombing campaigns and we expect the brands to now benefit from this precise targeting in their ad campaigns too added Dr Vasudevan.
“We are excited to roll out ad campaigns on Robi’s network in Bangladesh. Subscribers will receive only relevant ads and brands will enjoy unprecedented consumer reach and unparalleled customer segmentation, which makes our value proposition compelling against the conventional advertising media,” said Shahnul Hasan Khan, group director of Ezzy Communication and the business partner for mADmart in Bangladesh.