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With COVID-19's negative impact, small businesses had to bear a huge brunt. Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online.
To aid some help for these small businesses, social media giant, Facebook has stepped up its efforts with a goal to make shopping seamless and empower anyone from a small business owner to a global brand to use its apps to connect with customers.
In this endeavor, Facebook Shops has been launched and the company is also investing in features across its apps to inspire people to shop and make buying and selling online easier.
How to go about Facebook Shops: Facebook Shops has been claimed to make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram.
Creating a Facebook Shop is free and simple.
Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand.
This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.
Also, in Facebook Shops the user will be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries, and more.
And in the future, the user will be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger, or Instagram Direct.
In the US, Facebook Shops will be available from today, and it will be more widely available in the coming months.
Facebook has also revealed its investment in features across its apps like Instagram Shop, live shopping and more that will be integrated with Facebook Shops to help customers discover products they’re interested in and make purchasing easier.