Ericsson launches video chip

Ericsson's has launched its first-ever professional video chip that powers the most advanced video processing platform for TV delivery.

The chip enables all broadcasters, TV service providers and operators to achieve greater velocity and efficiency in deploying new video services that meet consumer demand.

With more content available to more video-enabled devices than ever before, maximizing video delivery over available bandwidth and multiple networks is vital to the success of current and future consumer TV experiences. The new high performance compression platform which raises the bar for efficiency and flexibility in the delivery of TV services over all networks.

The AVP 4000, powered by Ericsson's first-ever in-house developed programmable video processing chip, is a unique single platform addressing multiple applications, regardless of codec, resolution or network.

"The AVP 4000 is the most powerful compression platform of its kind and offers a truly multi-platform solution without compromise on picture quality or development flexibility. Core to this step change in performance is our own professional video chip. This programmable chip gives us the performance and the control necessary to develop and implement the algorithms required to achieve the highest bandwidth efficiency across all delivery networks," said Dr Giles Wilson, head of TV Compression Business, Ericsson.

With the need to balance consumer demand for new services and costly upgrades of existing delivery infrastructures, Ericsson's customers will benefit from the highest performance available to maximize the efficiency of any current and new platform.

Built on Ericsson's own technology, the AVP 4000 ensures operators can remain innovative and responsive by leveraging leading technology and a professional relationship.

Ibrahim Gedeon, TELUS' CTO said "TELUS is continuing its long-standing relationship with Ericsson and already trialing the new AVP 4000. The performance of new encoder will enable us to build a TV platform for the future and further enhance our customers' experience, with better picture quality and improved services."

By addressing all applications, codecs, resolutions and profiles, Ericsson's AVP single platform eases integration, expansion, re-purposing, training, repair and upgrades, considerably lowering the overall cost of ownership.

It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.

Ericsson predicts that by 2020, there will be 50 billion connected devices, 15 billion of which will be video enabled. To meet the changing consumer demand, operators must deploy new services within the often-tough constraints of bandwidth, spectrum and legacy networks.

"Our knowledge of the consumer landscape ensures that we are firmly positioned to see what the current trends are, and what the demands of tomorrow will be," said Ove Anebygd, Vice President and Head of TV, Ericsson.

This unique product is built on Ericsson's 20 years of compression heritage. The compression team has been instrumental in developments that helped trigger the transformation of the TV landscape and has been recognized with multiple Emmy® awards - including one in 2008 for pioneering development and deployment of MPEG-4 AVC systems for high-definition television.