Enterprise-centric offer from Vodafone

Targeting postpaid retail and enterprise customers, telecom service provider Vodafone India has launched ‘Vodafone RED', which offers four pricing options for consumers--RED 499, 899, 1,299 and 1,599.

It is an all-in-one, integrated solution which caters to the existing and emerging needs of customers, supported with a best-in-class service experience, the company claims.

‘Vodafone RED' eliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give free connectivity to its customers, a statement said.

Vivek Mathur, chief commercial officer, Vodafone India, said, "Vodafone has always been the preferred brand for discerning, postpaid customers. With 'Vodafone RED', we offer our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members. The built in conveniences, loyalty program, focus on safety and security and a dedicated relationship manager, makes ‘ Vodafone RED' holistic and delightful."

The Red 499 plan comes with 1,000 free local and STD calling minutes; 500MB of free data (unspecified 3G/2G), and free 500 local and STD messages.

The Red 899 will offer 2,000 free minutes for calling (Local and STD); 2GB of free data, and 1,000 free messages. Red 1,299 will offer postpaid customers 4,000 free local and STD minutes; 3GB of free data usage, and 1,500 free texts.
The Red 1,599 plan will offer free 6,000 local and STD calling minutes; 5GB of free data, and 2,000 free messages.

Vodafone also announced Red4Business for enterprise postpaid customers which will be available in three pricing options - Red4Business 666, 999 and 1599.
Red4Business plans offer free calls in the CUG (closer user group), and in addition to that, offer 1500, 2500, and 10,000 free local and STD minutes.

Customers will also get free 1,000 free messages (local and STD) with all Red4Business plans. For data, the Red4Business 666 offers 1.5GB of free data, Red4Business 999 offers 4GB of free data, and Red4Business 1,599 offers 8GB of free data.

Naveen Chopra, director, Vodafone Business Services, said, "Higher smartphone penetration and bring your own device (BYOD) has changed the modern enterprise and their needs. 'Red4Business' is designed to anticipate and meet these needs. We've packed in flexi-pricing, differentiated service, options to secure devices and a loyalty program for enhanced benefits."