Enabling digital shift in communication

With digital everything taking the centre stage, enterprise communication needs to keep pace with evolving technologies and trends in 2023

In the APAC region, Unified Communications as a Service (UCaaS) technology has contributed a great deal towards the digital shift in the communication space. The total cloud spending in the APAC region during the year 2022 was $8.7 billion in the second quarter of 2022, which is a 35% jump and adds up to 14% of the worldwide spending on cloud services.

Considering the rise in communication platforms, below are the technology trends that will impact the UCaaS business in 2023.

AI at the centre stage: Artificial Intelligence, the magnum opus in technology today, has been paving the way for various innovations in the sector. Virtual avatars are a hot issue right now when discussing the importance of AI in a variety of fields, including banking, retail, and the auto industry.

Extended reality charms: Since we all yearn to go beyond the supposed actual boundaries of the globe, it is a significant technical trend right now. Gamers, medical specialists, retail and modelling experts all adore this technology since it produces a reality free of any physical existence.

Shift to the cloud: According to Gartner, more than half of enterprise IT spending will shift to the cloud by 2025. Organisations are passing up on-premises hardware and outdated VoIP systems that don’t have the dependability and contemporary security measures needed to fulfil consumer expectations and compliance standards as they continue to embrace the advantages of cloud environments.

Organisations also understand that UCaaS may provide greater flexibility, security, and cost-saving opportunities while relieving the pressure on overburdened IT departments. These advantages are frequently sufficient for businesses to pursue a full cloud migration and permanently give up on-premises old equipment.

Cybersecurity is paramount: Shoring up cybersecurity is imperative to success and a critical first step in the digital transformation journey. BYOD or Bring Your Own Device is increasingly becoming a common and expected practice as part of the trend toward hybrid work settings. Employees are downloading work applications onto their devices, which presents new challenges for the IT staff managing the vulnerabilities these devices and applications introduce into networks.

Additionally, in recent years, cyberattacks have escalated against telecom operators, deteriorating dependability and data loss protection. To combat hackers and meet increasingly complex client security needs, investment in cybersecurity is going to be on the rise.

Smarter mobiles define the future: These smarter items will be around well into the future, potentially even beyond 2023, as data scientists create AI household robots, appliances, work devices, wearables, and much more. Be on the lookout for increased tool integrations that add efficiency to the mobile workforce.

The 5G era: During the pandemic, Wi-Fi powered the work-from-home model. Today, WFH is evolving into work-from-anywhere (WFA). The primary technologies driving this progress are anticipated to be 5G and satellite, which allow customers to access cloud communication services practically from anywhere on any device. Watch for the deployment of satellite and 5G to increase business communication in 2023.

Time for consolidation: The whole spectrum of UCaaS companies should see increased mergers and acquisitions in 2023, mostly due to the desire to close service-providing gaps or pool resources to boost profitability.

There is more potential for UCaaS providers to evolve into becoming Contact Centre as a service (CCaaS) and add communications platform as a service (CPaaS) space. By 2025, over 95% of multinational corporations, according to Gartner, will adopt CPaaS capability. Interestingly, even though CCaaS has long been popular among SMBs, we now see an increased adoption among major organisations, which encourages suppliers to add to or broaden their CCaaS products.

Beginning of intense datafication: Simply described, datafication is the process of turning all of the physical items in our life into electronic devices that are powered by data. In conclusion, datafication is the process of transforming manual, labour-intensive processes into technology that is data-driven.

Now that AI is a huge part of everybody’s life, the importance of data will rise along with it and will be a huge aspect of all the daily utilities, from a smartphone and industrial equipment to office software.

By Dr Ananthakrishnan Gopal

Gopal is the Co-founder and CTO of DaveAI

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