"DSLAMs, and not DSLs should be the broadband strategy for Asia"

VoicenData Bureau
New Update

Diing Yu Chen, director, marketing–broadband and rich media

services (network and service providers business), Hewlett-Packard Asia Pacific,

is responsible for the promotion and creation of next generation solutions

supporting the new generation networks that telecom service providers are

building. These exciting new networks promise to change the way services are

delivered and depend heavily on the technologies, products and service that HP



What is your assessment of the media and broadband services segment?

The broadband and rich media is a young and developing industry. However, it

is becoming increasingly important to both the consumer and those who are

supplying the products to this industry. There has been talk of convergence of

content and media and communications for years, but it has not yet taken off.

From our observations and discussion with the customers, we see that we are at

the threshold of the take off. We see 2003 as the watershed year for the concept

to really go off.

The are four main factors driving this. First, now there is a standard to

rally on for broadband and rich media services. For example, when it comes to

content, the MPEG format is taking center stage. The second standard that is

emerging and getting widely accepted is IP coming to the transport layer.

Third, content providers are getting used to the idea that they cannot have

different distribution channels for sending the content. Fourth, appliance

prices are coming down. A couple of years back the IP set-top box for streaming

video on TV was about $1,000, but today it is about $200.


What is HP’s role in these services?

Some service providers are already providing the rich media kind of

services, and we are already working with some of them. For example, Swisscom

provides video-on-demand services and live event coverage through IP. In Asia,

SingTel, and PCCW are offering these kind of services. And HP is trying to build

an ecosystem here, by working with all the parties and tying them to a purpose.

Right now we are busy on the consumer angle. We are working on how to have

the right kind of appliances, set-top boxes, etc. at right prices. In India,

people are still talking about the broadband services and the concept is still


What should be the broadband strategy for these kind of services?

The problem of the broadband is usually the last mile. I would say that DSL

is the technology invented for the West because people live far from each other.

So you put DSLAMs and wire up to the offices. In Asia, the density is very high

so we need to look at solutions that can be applicable to that kind of

demographics. For instance, in China people are looking at wiring the building,

i.e., Ethernet to the building. And it works better than DSL. In other places,

you can use satellite. So there are many strategies that can be employed.

What are the specific things that HP does in the broadband space?

We divide this space into three main areas–content, the core aspects of

streaming, and the content distribution network. For content, we create an

environment for broadcasters, the content creators, and the content providers to

mange the content from conceptualisation, to creation, archival and

distribution. The second area includes hosting the content, effectively

streaming the content across demographies and technologies, and looking at

integrating all these things with the back-end support area like billing,

content management, and subscriber management. Content distribution takes care

of the inefficiencies through duplication in the fat pipes and so the focus is

on maximizing the infrastructure through caching or traffic management.

Ch Srinivas Rao