Driving on the digital lane

Communication, connectivity, and networking technologies will continue to transform businesses in 2023

Digital is fast becoming the bedrock of evolving customer behaviour, resulting in improved business efficiency and utmost consumer satisfaction. Businesses are constantly recalibrating operating models and working environments that are engaging in diverse activities across functions via multiple devices. Connectivity with the ecosystem is assumed to be ‘on’ 24/7 x 365 where there is an emerging need for enterprise-grade solutions that are flexible, secured, and backed by trusted managed services and support.

Cloud, mainly in the form of software as a service (SaaS), will see more proliferation in 2023 as enterprises require smart solutions for their business growth. Pay-as-use models as well as faster turn-up of applications will provide further impetus. Cloud growth is feeding data centre growth. Telcos are busy connecting fat pipes in the hundreds of Gigs to these ballooning data centres on the one side and software-defined wide area networking (SDWAN) is emerging as the de-facto WAN solution.

With the evolution of home-to-cloud for hybrid working, cloud-to-cloud through internet and leased connectivity, and central-office-to-cloud over secure VPN, etc., opportunities for enterprises are in providing secure Internet services through wired and wireless broadband, along with fat pipes into the data centres.

As most of the sensitive data is getting accessed through the public Internet, data security is expected to play a critical role, and enterprises need to move away from providing plain pipes to security-enabled connectivity while leveraging software-defined networking technologies. Such interventions will significantly enable the concept of democratising technologies and driving digital transformation in enterprises, especially among the small and medium businesses in India.

Cloud-based communication is the advanced form of collaboration that is taking place at each level of digital connectivity. Additionally, digital workspaces have enabled digital resources for enterprises into a single virtual location. This is further simplifying things for management through a dedicated cloud-based console while offering a secure and collaborative remote access experience to users on both company-owned and BYOD devices.

Cloud, mainly in the form of SaaS, will see more proliferation in 2023 as enterprises require smart solutions for their business growth.

The world has been transitioning with reimagining customer experience towards the virtual presence of customers. This approach has assumed greater significance in the wake of the minimised physical interaction environment. As businesses are modernising their operations, they want to provide customers with seamless support and experiences across all digital touchpoints.

To stay ahead of the curve, organisations across industries and sectors are embracing new technological interventions like Artificial Intelligence (AI), Machine Learning (ML) and data analytics that have revolutionised the current omnichannel experience. Adopting an omnichannel approach will become a critical business imperative in 2023. These bind all customer-facing interfaces together, integrated at the backend, and help in creating a better experience for customers across platforms including web applications, mobile apps, intelligent chatbots, wearables etc.

By Joyjeet Bose

Joyjeet is a Senior Vice President with Tata Teleservices

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