DiGi iDeal permission-based mobile advertising launched in Singapore

DiGi Telecommunications has unveiled DiGi iDeal, a permission-based mobile advertising service in Singapore. A press release says that, DiGi iDeal is designed to empower customers to opt in for specific retail information of interest at zero cost. This mobile advertising service allows customers to pick and choose the type of advertising they wish to receive on their mobile phones according to their preferences, interests and needs. For every advertisement received, subscribers to the service will receive iDeal points, which are converted to free SMS and voice call minutes. This service enables the customers to self-monitor the advertisements they receive and minimises the pervasive nature of mobile advertising.

DiGi iDeal benefits both advertisers and the end consumers. Advertisers can enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness. At the same time consumers will be able to receive premium and exclusive benefits, offers and information that is directly relevant to their needs, interests and lifestyle. The current retail partners of DiGi iDeal include BMW, Malaysia Airlines, P&G and Unilever. Potential advertisers can visit www.out-there-media.com for more details.