Comviva ties up with Inmobia to provide Ring Back Tone service in Africa

Comviva colloborates with Inmobia. Inmobia will provide RBT (Ring Back Tone) Content Portfolio in Africa for Comviva's RBT platform. Comviva's RBT platform enables operators to provide its subscribers with a wide range of personalized mobile music applications, allowing subscribers to reflect their personality and emotions using RBT.
RBT is one of the killer applications which is creating long-term customer relation and providing a sustainable revenue stream for operators.

Comviva's RBT solution has witnessed huge success with over 13 million subscribers on a single operator network and deployed by over 20 operators across the globe. Comviva has continuously enhanced its RBT offering to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage.