NEW DELHI: Mumbai-based CleverTap has announced its new startup marketing partnership with Mobile Growth Academy an online education platform for startups featuring video tutorials, how-to guides, and step-by-step mobile growth hacking tips used by Silicon Valley’s leading apps.
The two companies have joined forces to produce a variety of events designed to provide startups with the best possible combination of mobile behavior analytics & engagement guidance and practical support through meet-ups, webinars, video tutorials to support startups from product launch to mobile growth phases.
“Life can feel very lonely when you leave a job in a large company to launch a startup. All of the business support and resources you’re used to aren’t available anymore,” said Monica Puchner, Head of Business & Developer Relations for CleverTap.
“And you have to find your own solutions for everything from venture capital to growth marketing. In today’s mobile app economy, there are very few companies actively focused on helping startups, but that’s exactly what CleverTap and Mobile Growth Academy’s partnership was established to do,” added Puchner.
Adding to the challenge, all mobile startups operate under time pressure. Self-funded startups need to start generating cash as quickly as possible, while even well-funded ones can have alarming burn-rates as they seek to establish themselves. ‘Growth hacks’ – techniques designed to maximize the rate at which a startup grows – are the Holy Grail.
“Our video tutorials have helped over 4000 startups achieve success in the competitive mobile app marketplace,” said Nagi Salloum CEO for Mobile Growth Academy.
“But businesses need practical support as well as the best startup advice – that’s where CleverTap comes in. There are a number of companies that offer a suite of mobile marketing automation, live user segmentation , and CRM products, but most of them are price-prohibitive for startups. CleverTap matches the best feature-for-feature but offers pricing structures geared towards startups,” added Salloum.
The new partnership is already producing several Mobile Growth Startup events this summer.