Citrix appoints Parag Arora as sales director

Citrix Systems has appointed Parag Arora as the director of sales, enterprise and public sector for the Indian subcontinent.

Parag in his new role will drive the company's business and growth initiatives, among enterprise and public sector customers in the region.

''Parag's appointment fortifies our focus on this market and we are confident that he will leverage his strong business development experience & knowledge of the Enterprise & PSU segment to further strengthen our business,'' said Sanjay Deshmukh, area VP, Citrix Systems.

He will also lead several senior business and IT executive engagements and consult businesses to achieve higher productivity through transformational IT initiatives.

''I look forward to exploiting these dynamic industry opportunities and strengthening Citrix's pre-eminent position amongst Indian enterprises,'' said Parag Arora, director, enterprise and public sector, Citrix Systems.

A pass out from IIM Bangalore, Parag previously served Cisco Systems as VP, BFSI segment, and has played a major role in driving transformational business changes through technology lead initiatives for key BFSI and Oil & Gas enterprises.