Cisco announces perks for channel partners

Cisco has announced a new incentive program for its distributors & channel partners in India and other SAARC nations, including Nepal, Bangladesh, Sri Lanka, Maldives & Bhutan.

The program ‘Race to Rio’ offers partners a chance to win an all expense paid trip to Rio De Janeiro, Brazil, in February 2012 for the Rio Carnival. The incentive program will go on till January 20, 2012 and is linked with Cisco's growth strategy to motivate partners.

''It is important for us to recognize and reward partners who have demonstrated their commitment consistently to Cisco and more importantly, to the customers at large we expect ‘Race to Rio’ to exceed our expectations and become a bigger success.”said Arun Dharmalingam, Vice President, Partner Led, Velocity Sales, Cisco commenting on the program.

Prior to this, Cisco rolled out ‘Kick-Off’ incentive for the FIFA World Cup in South Africa, the ‘Grand Slam’ program for the Australian Open and the ‘F1 Overdrive’ to watch the German F1 race at Nurburgring.