CIOs need to manage technology and business

CIOs must realize that innovation needs to go well beyond the technology used to manage big data, according to Gartner report.

To get maximum value, enterprises will need to seek and embrace innovation in the way business problems are analyzed with big data.

"Big data requires an enterprise to embrace innovation on two levels," said Hung LeHong, research vice president at Gartner.

He further added, "First, the technology itself is innovative. Second, enterprises must be willing to innovate in the way they do decision support and analytics. This second reason is not a technology challenge, but rather a process and change management challenge.

"Big data technologies bring innovative ways of analyzing existing business problems and opportunities. New data sources and new analytics can improve the enterprise in ways that have never been leveraged before."