Las Vegas: More than hundred products , including wearable devices, tablets, mobile access devices, home access devices, smart home devices, OTT and vehicle-mounted modules, were unveiled by Huawei Consumer Business Group (BG) at the CES.
The company also introduced the Hilink era, which is a strategy to offer fully integrated mobile internet solutions to consumers all around the world, a statement said.
“2014 saw our greatest achievements to date. Our strategy of focusing on premium mid- to high-end products has borne fruit, with year-on-year smartphone sales increasing by 30% to over US$11.8 billion. Flagship smartphones Huawei P7 and Huawei Mate7 have proven popular with consumers the world over. Meanwhile, the global influence of our brand has continued to grow with Huawei becoming the first mainland Chinese company to successfully enter Interbrand’s Top 100 Global Brands of 2014 list,” said Richard Yu, CEO of Huawei Consumer BG.
“Looking ahead, we are committed to further consolidating and strengthening our smartphone business, and will continue to bring people an integrated, intelligent experience. Leveraging Huawei’s strong capabilities and advantages in mobile broadband connectivity, we will continue to focus on exploring opportunities in car networking and Internet of Things and strive to create better overall smart experiences (such as driving plans, driving preferences, safety analysis, etc.) through the integration of big data and cloud services,” Yu added.
The company’s brand awareness rose from 52% in 2013 to 65% in 2014, and brand recommendation value reached 43% according to IPSOS.
Both Huawei and Honor flagship products were showcased at CES 2105. These included Huawei P7 (the Sapphire, Arsenal, and standard editions), Huawei Mate7 (both the premium and standard editions), as well as Huawei Honor 6 and Honor 6 Plus.