CES 2015: Connected cars from Ericsson

The world’s first technology connecting cycle helmets with cars was showcased at the Consumer Electronic Show (CES) at Las Vegas..

Ericsson has joined hands with Volvo Cars and gravity sports gear manufacturer POC to create innovative safety technology connecting drivers and cyclists for the first time ever.

The technology consists of a connected car and helmet prototype that will establish two-way communication offering proximity alerts to Volvo drivers and cyclists and thereby avoid accidents.

At the International CES 2015, Ericsson showcased a networked society where every person and every industry is empowered to reach their full potential.

In sync with its newly released 2015 consumer trends report, Ericsson demonstrated how the networked society will redefine entertainment, deliver a new driving experience, connect everything that can be connected and provide the same connected experience whether at home or on the go.

Each year Ericsson ConsumerLab conducts global consumer research based on interviews with 100,000 individuals, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people across many cultures. The hot consumer trends for 2015 give unparalleled insight into the mindset and wants of today’s consumers.