CDMA operators' data network performance has an edge over GSM operators': Nielsen Study

A recent study by Nielsen observed that CDMA technology has a distinct edge over GSM.The Nielsen Consumer Experience Mobile Test program, which measures wireless network performance of all national and select regional carriers, has successfully completed testing 39 markets for the Phase I of its program (2008-2009).

The study that was intended to receord the differences between data network performance of the two technologies, revealved CDMA technology was ahead of GSM across all of the top six Data Network performance metrics. CDMA Operator network ranks one in HTTP Download Data Rate performance in 7 out of 8 metros tested.

The second phase of Nielsen Consumer Experience Mobile Test program is scheduled to commence soon and will include an expanded scope of markets and features.

“The first phase of the survey found stark variation in Data network performance between Market Leader and Market Average, creating opportunities for differentiation particularly in Tier I markets.” said Shankari Panchapakesan, Executive Director, Telecom Practice Group, Nielsen.