Factsheet |
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CEO: Dr. DPS Seth Year of Start-up: 2000 Area of Operation: Basic, Internet, and cellular services Address: Sanchar Bhawan, 20 Ashoka Road, New Delhi-110 001 Tel: 011-3372424/ 3372374 Web site: www.dotindia.com |
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SWOT |
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STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
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A telecom giant called Bharat Sanchar Nigam Limited (BSNL) came into being
last fiscal with the corporatization of the two arms of DoT, the Department of
Telecom Services and the Department of Telecom Operations. The company has an
authorized capital base of a whopping Rs 10,000 crore with a paid-up capital of
Rs 5,000 crore. The company inherited 3,62,000 employees, a gross capital asset
of Rs 75,000 crore (as on 31 March 2000), market value of 2,50,000 crore, and a
net worth of Rs 68,000 crore.
BSNL performed very well in the first fiscal by netting a turnover of Rs
23,000 crore and registering a growth of around 13 percent. The performance is
excellent considering the fact that tariff re-balancing for long distance was
done twice in the same fiscal. Long-distance calls were reduced by 13 percent
and tariff was further revised. Under this revision, a rate for a distance of
200 km within the same circle was brought down substantially.
BSNL did exceptionally well on the deployment of DELs in the country. The
company deployed 59.2 lakh lines against a target of 57.9 lakh lines. On the OFC
and JFTC front, the company deployed 54,000 rkm and 583 lckm, respectively. On
the microwave front, the company deployed 16,000 rkm against a target of 10,000
rkm. While most of the private service providers were unable to achieve their
target on the VPT front, BSNL deployed 34,000 VPTs in every nook and corner of
India and this year plans are on for deploying 143,000 VPTs in the country.
Faults per 100 telephones per month came down to 14.6.
Reliance’s plans for setting up a parallel telecom infrastructure has made
BSNL very aggressive. It has announced an expansion plan of Rs 16,500 crore for
upgrading its network . It also has cellular services plans in almost 300
cities. It is aiming to add around 68.3 lakh more lines. To provide more
bandwidth to the user, the company is augmenting its long distance network by
connecting more metros and large cities with high capacity DWDM systems. It is
testing VoIP services in metro cites. It is also planning to increase the
efficiency and bandwidth of network by going for distributed network where OFC
is put to maximum use of comparison to PIJF.
The focus next year will be on maximizing the revenue from the subscribers,
by providing IN services in both basic and cellular as well as improving
customer support services. Changing the attitude of employees in the highly
competitive atmosphere is a task well cut-out for BSNL. The litmus test will be
the response its cellular service gets from the people, given the lackluster
response to MTNL’s services. If everything goes well, the company may well
become the second Indian company after Indian Oil to enter the Fortune 500 club.