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1. BSNL

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VoicenData Bureau
New Update


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Factsheet

CEO: Dr. DPS Seth



Year of Start-up: 2000


Area of Operation: Basic, Internet, and cellular services


Address: Sanchar Bhawan, 20 Ashoka Road, New Delhi-110 001


Tel: 011-3372424/


3372374


Web site: www.dotindia.com




SWOT

STRENGTH
  • All India presence, solid infrastructure, huge customer base

WEAKNESS

  • Overstaffing, poor customer care, legacy technology

OPPORTUNITY

  • Cellular, limited mobility, Internet, and voice over Internet

    services

THREAT

  • Reliance and other private basic operators

A telecom giant called Bharat Sanchar Nigam Limited (BSNL) came into being

last fiscal with the corporatization of the two arms of DoT, the Department of

Telecom Services and the Department of Telecom Operations. The company has an

authorized capital base of a whopping Rs 10,000 crore with a paid-up capital of

Rs 5,000 crore. The company inherited 3,62,000 employees, a gross capital asset

of Rs 75,000 crore (as on 31 March 2000), market value of 2,50,000 crore, and a

net worth of Rs 68,000 crore.

BSNL performed very well in the first fiscal by netting a turnover of Rs

23,000 crore and registering a growth of around 13 percent. The performance is

excellent considering the fact that tariff re-balancing for long distance was

done twice in the same fiscal. Long-distance calls were reduced by 13 percent

and tariff was further revised. Under this revision, a rate for a distance of

200 km within the same circle was brought down substantially.

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BSNL did exceptionally well on the deployment of DELs in the country. The

company deployed 59.2 lakh lines against a target of 57.9 lakh lines. On the OFC

and JFTC front, the company deployed 54,000 rkm and 583 lckm, respectively. On

the microwave front, the company deployed 16,000 rkm against a target of 10,000

rkm. While most of the private service providers were unable to achieve their

target on the VPT front, BSNL deployed 34,000 VPTs in every nook and corner of

India and this year plans are on for deploying 143,000 VPTs in the country.

Faults per 100 telephones per month came down to 14.6.

Reliance’s plans for setting up a parallel telecom infrastructure has made

BSNL very aggressive. It has announced an expansion plan of Rs 16,500 crore for

upgrading its network . It also has cellular services plans in almost 300

cities. It is aiming to add around 68.3 lakh more lines. To provide more

bandwidth to the user, the company is augmenting its long distance network by

connecting more metros and large cities with high capacity DWDM systems. It is

testing VoIP services in metro cites. It is also planning to increase the

efficiency and bandwidth of network by going for distributed network where OFC

is put to maximum use of comparison to PIJF.

The focus next year will be on maximizing the revenue from the subscribers,

by providing IN services in both basic and cellular as well as improving

customer support services. Changing the attitude of employees in the highly

competitive atmosphere is a task well cut-out for BSNL. The litmus test will be

the response its cellular service gets from the people, given the lackluster

response to MTNL’s services. If everything goes well, the company may well

become the second Indian company after Indian Oil to enter the Fortune 500 club.

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