BSB partners Yahoo Japan for m-internet portal

Bharti Softbank (“BSB”), a joint venture between Bharti Enterprises and SOFTBANK CORP and Yahoo Japan Corporation, a consolidated SOFTBANK group company have announced partnership for developing a mobile internet portal for the Indian mobile market. The Companies have formed a JV company BSY Pte. Ltd. for this purpose.

BSY Pte. Ltd is a step forward in this partnership and aims to combine Bharti’s deep understanding on the Indian market with SOFTBANK group’s rich experience in the internet portal space.

"As the Indian mobile market moves towards data led services, rich content is an area that will offer exciting growth prospects. Yahoo! JAPAN’s deep understanding of technology and analytics in this domain will be a big plus for this partnership, through which we aim to offer exciting content and services to customers in India, "said Madhu Nori, Head Operations , BSB .

“We are extremely excited about the partnership with BSB for the Indian market, where the coming years will see explosive growth of data usage on mobile. Through this partnership we hope to contribute to enhance people’s lives through mobile internet,”said Shin Murakami, Chief Mobile Officer of Yahoo JAPAN

India is the world’s second largest mobile market in the world with over 900 million subscribers. A vast youth population and a fast growing economy is expected to drive data usage on mobile with the proliferation of 3G and 4G services. According to the GSMA, India will become the second largest Mobile Broadband market globally within the next four years with 367 million Mobile Broadband connections by 2016.