Brandmovers bags MTS account

Brandmovers has bagged the social media account of MTS India.

The appointment is a result of a multi-stage pitch process that saw 19 of the best social media agencies in the country go head to head for the account. As part of their renewed long term focus on digital as a platform, MTS was keen to utilize the capabilities of the platform to the fullest.

Brandmovers has been tasked with the mandate to power MTS' social media strategy and leverage the brand's increasing association with specific entertainment spaces to build a stronger branded content play.

Leonid Musatov, chief marketing & sales officer, MTS India said, "We were looking for an interactive agency with an innate understanding of the social space and its underlying principles that could help us build the right platforms, programs and digital content. In Brandmovers, we see a shared passion for the digital space, emphasis on innovation, and desire to create clutter breaking content."

The social media pitch was the first step of the comprehensive digital revamp being undertaken at MTS as part of the new digital strategy being rolled out by the company.

Suvajyoti Ghosh, co-founder & managing director of Brandmovers India said, "We believe that both MTS and Brandmovers' visions are aligned to create some of the best digital content and campaigns in the Indian telecom sector. MTS is looking at digital as an important channel for communicating with their audience, which makes our role highly strategic."