BPL Mobile Launches MMS

BPL Mobile has launched India’s first Multimedia Messaging Service (MMS). BPL Mobile is the only operator in the country possessing GPRS network to deliver MMS experience to its subscribers. At an introductory pricing of Rs 199 per month, BPL Mobile will offer 100 MMSs besides unlimited Mobile Internet access to its subscribers on their mobile phones. Post the 100 MMSs, each outgoing MMS would cost Rs three per message.FB Cardoso, President and CEO, BPL Mobile said, "SMS has taken the world by storm and we believe MMS, with its enhanced features, will enjoy similar success. As the saying goes, a photo speaks a thousand words. We at BPL Mobile expect MMS to create the messaging revolution similar to the Internet boom after the introduction of graphics and animation based content. With the integration of the digital camera and the mobile phone, we expect to see high MMS usage from the forwarding of photo images.” 

BPL Mobile's subscribers with MMS-compatible mobile handsets would be able to send multimedia messages at the touch of a button to anywhere in the world, much like how SMS works. Recipients who do not have MMS-compatible mobile handsets can receive their multimedia messages either on their e-mails or as an SMS notification on their existing handsets. In addition, BPL Mobile would be creating a photo library on its website, where subscribers can compose MMS messages and send them to designated mobile phone numbers.

MMS is the next generation of Messaging Service, Now mobile users would be able to use mobile phones with built-in cameras and sound-recording equipment to create their own multimedia messages or retrieve ready-made graphics and sound from video-and-audio-banks either on-line or in their mobile phones. GPRS is a pre-requisite for delivering the real MMS experience. BPL Mobile currently has around 4,500 subscribers in Mumbai. With this launch, India will be the fourth country in Asia Pacific to commercially launch the MMS service.

(CNS)