Bouygues Telecom deploys Motorola's Medios Merchandiser

Bouygues Telecom deploys Motorola Medios Merchandiser for enhancing the intelligence of IPTV offering both for personalisation and marketing of content.

France’s third largest telecoms operator, Bouygues Telecom will use the solution to add greater context to its IPTV offering, and in turn offer the most relevant and compelling content to its IPTV subscribers.

Motorola Medios Merchandiser simplifies the subscriber browsing experience with subscriber-personalized bundle marketing, encouraging impulse purchases and upgrades with targeted offers, pricing and discounts.

This scalable multimedia content marketing system has been built to effectively market the ever-expanding on-demand catalog and help services providers to continue to monetize the content they offer.

“Motorola’s Merchandiser solution takes the marketing of on-demand content to the next level and is enabling Bouygues Telecom to show case its IPTV content in the best possible way,” said Steve McCaffery, vice president and general manager, home business EMEA, Motorola Mobility.

Merchandiser makes TV more interactive and engaging and represents another way that we continue to drive the evolution of TV and a smart, simple connected home he added.

“We were looking for a solution to rapidly address new content services for our new IPTV offers, and Motorola’s Merchandiser solution is a perfect fit. With a multitude of ready-to go features, associated with an aggressive product roadmap, Motorola’s Merchandiser solution allowed us to reach our commitments in term of date and quality,” said Thibaut Keraval, head of service platform department, Bouygues Telecom.

Merchandiser offers the opportunity to leverage over-the-top video opportunities in the future and continue to drive Bouygues Telecom’s IP video initiatives. Multi-screen marketing represents a significant growth opportunity for service providers and something that Bouygues is prepared for with the adoption of the Merchandiser solution.

In addition, Merchandiser allows for the bundling of on demand content with offline products such as physical merchandise relating to a movie.