Blackberry to expand cross-platform strategy

NEW DELHI: In a move to deliver its security, productivity and communication tools to devices running iOS, Android or Windows, Ontario-based company Blackberry has announced its plans to expand its cross-platform strategy.

The company, which is known for its core strength in security, is trying to come to the forefront by pivoting to focus more on its software business and regain the waning popularity of its devices.

In the last 18 months, the company has revamped its mobile device management system to allow clients like government agencies and large corporations to manage and secure phones and tablets powered by Apple’s iOS system, Google Inc’s Android platform and Microsoft Corp’s Windows operating system using its BES12 platform.

It has also opened up its popular BlackBerry Messaging app to those using iOS, Android and Windows devices.

At the Mobile World Congress in Barcelona, the company said it plans to take this cross-platform strategy a step further and bring the entire BlackBerry experience, including features like the much admired BlackBerry hub and its virtual keyboard across to devices powered by rivals.

Separately, BlackBerry announced that it is expanding its partnership with Samsung Electronics, by making its WorkLife and SecuSuite features available on Samsung phones. The WorkLife feature splits work and personal voice and data costs on a device between employers and employees, while the SecuSuite package offers enhanced encryption on voice and data services.

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