Bharti Airtel gets new Marketing & Communications director   

NEW DELHI: Bharti Airtel has announced the appointment of Gopal Vittal as

director, Marketing and Communication and Carol Borghesi as director - Customer

Service Delivery. 

They will report to Manoj Kohli — president Bharti Airtel and will also be

part of the Airtel Management Board. 

Gopal Vittal will succeed Hemant Sachdev, who now takes over as the corporate

director marketing for Bharti group. Gopal brings with him more than 16 years of

experience across various aspects of marketing and sales. 

He started his career with Unilever India, working across geographies in

India and Asia. He has led several branding forays for Unilever and was

responsible for conceptualizing, leading, piloting and rolling out Project

Bharat, Unilever's largest rural marketing initiative in India. 

Before joining Airtel, Gopal was leading the 1.3 Billion Euro laundry

category in Asia. Gopal has also been recognized as one of India's Hottest Young

Executives by Business Today (2006). 

Carol Borghesi joins Bharti Airtel after completing 26 years of building

unmatched customer and service standards. She has worked extensively on

assignments in telecom, retail and technology domains. Before Bharti Airtel,

Borghesi was the managing director of 21st Century Customer Experience, a

critical division of 21C, which is responsible for British Telecom's 10 billion

pound investment for transforming the core network, systems architecture,

portfolio and customer experience. 

Gopal Vittal will play a key role in leading Airtel's marketing and brand

initiatives. His focus will be to not only sustain but enhance the

organization's positioning amongst its customers and key stakeholders. 

Carol Borghesi will further drive Bharti Airtel's vision of becoming the most

admired brand by the year 2010 through outstanding customer service delivery

systems.