Bharti Airtel gets new Marketing & Communications director   

NEW DELHI: Bharti Airtel has announced the appointment of Gopal Vittal as
director, Marketing and Communication and Carol Borghesi as director - Customer
Service Delivery. 

They will report to Manoj Kohli — president Bharti Airtel and will also be
part of the Airtel Management Board. 

Gopal Vittal will succeed Hemant Sachdev, who now takes over as the corporate
director marketing for Bharti group. Gopal brings with him more than 16 years of
experience across various aspects of marketing and sales. 

He started his career with Unilever India, working across geographies in
India and Asia. He has led several branding forays for Unilever and was
responsible for conceptualizing, leading, piloting and rolling out Project
Bharat, Unilever's largest rural marketing initiative in India. 

Before joining Airtel, Gopal was leading the 1.3 Billion Euro laundry
category in Asia. Gopal has also been recognized as one of India's Hottest Young
Executives by Business Today (2006). 

Carol Borghesi joins Bharti Airtel after completing 26 years of building
unmatched customer and service standards. She has worked extensively on
assignments in telecom, retail and technology domains. Before Bharti Airtel,
Borghesi was the managing director of 21st Century Customer Experience, a
critical division of 21C, which is responsible for British Telecom's 10 billion
pound investment for transforming the core network, systems architecture,
portfolio and customer experience. 

Gopal Vittal will play a key role in leading Airtel's marketing and brand
initiatives. His focus will be to not only sustain but enhance the
organization's positioning amongst its customers and key stakeholders. 

Carol Borghesi will further drive Bharti Airtel's vision of becoming the most
admired brand by the year 2010 through outstanding customer service delivery
systems.