Bharti Airtel launches Live Aarti on mobile

Bharti Airtel has launched Live Aarti — now enabling customers to listen to live prayers from their revered shrines through a simple call on their Airtel mobiles. Airtel's mobile customers can now listen to live Pujas and Aartis from Tirupati Balaji, Sidhi Vinayak, Shirdi Sai Baba and Bangla Sahib.

Shireesh Joshi, director-marketing, mobile services, Bharti Airtel, said, “Airtel continues to innovate and bridge barriers through technology. Airtel Live Aarti is yet another initiative in this direction. Devotees across India can now listen to Aartis - LIVE from some of the holiest places of worship in India. This is a great demonstration of how technology can bridge physical distances and bringing experiences — emotional and spiritual — on the mobile at the click of a button.”