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Belkin has unveiled a new brand identity which is committed to creating people-inspired products.
With the new brand logotype and logo, the company communicates its goal of delivering innovative product solutions that enable people to realize their potential through the application of technology.
The new brand identity was announced at the 2012 International Consumer Electronics Show (CES) in Las Vegas.
''The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most,'' said Mohit Anand, MD, Belkin India subcontinent.
''Belkin has come a long way since the days I was building computer cables in my parent's garage,'' said Chet Pipkin, founder, CEO and president, Belkin.