Barista joins hands with Freecharge

NEW DELHI: India’s leading Digital Payments platform, Freecharge has announced its partnership with Barista to enable consumers to go cashless and pay with Freecharge wallet at 135 outlets across 21 cities of India.

Barista is one of the biggest coffee restaurant chains in India offer best coffee and tea with all kind of International flavors.

The partnership is aimed at making the bill payment process swifter and more secure for consumers. The waiting time at the counters will reduce significantly as consumers can pay in less than 10 seconds by generating the On-The-Go-Pin on their mobiles to complete the transaction. With each partnership, Freecharge is expanding its offline presence and acceptance of digital payments for consumers.

Govind Rajan, CEO, Freecharge, said, “With this partnership, we aim to assist Barista in its cashless journey and elevate the payment experience for its consumers with our world-class technology. This is also a great addition to Freecharge’s acceptance in Food and Beverage sector in India. We have received a phenomenal response to our partnerships with McDonalds and Café Coffee Day which were activated earlier this year. Each partnership is a testimony of an overall thrust to drive digital transactions in offline scenarios as we work towards our vision of a less cash society.”

Freecharge’s On-The-Go-Pin has been developed keeping in mind the requirements of Quick Serving Restaurants (QSRs) and other sectors which look at providing fast service to their customers.