B Sriram appointed SVP, Maveric Systems

Maveric Systems on Tuesday appointed B Sriram as the company's senior vice president, sales support.

In his new role, Sriram will be responsible for creating a global sales support organization that will work closely with the different business units and practices of Maveric and help in taking its domain-led IT lifecycle assurance services to regional and global leaders in the banking, insurance and telecom verticals.

Sriram will also focus on building collaborative relationships with IT product companies, system integrators, sourcing advisories, consulting firms and analysts to create and grow Maveric's ecosystem.

Ranga Reddy, Co-founder and CEO, Maveric Systems said, "Sriram's rich expertise in the financial services and technology domains coupled with his strong sales background will greatly help us to deliver on this promise. We welcome Sriram and look forward to a successful innings."

B Sriram, senior vice president, sales support, Maveric Systems said, "I look forward to the challenging role of building of a cross-BU (Business Unit), cross-practice global sales support organization that will truly strengthen our Assurance positioning and aid business growth."

Sriram joins Maveric from HCL Technologies, with the mandate of strengthening Maveric's global sales strategy. Sriram has worked with the TVS Group, Kotak Mahindra, General Motors Acceptance Corporation and Dell International. In his stint at HCL Technologies, Sriram created an impactful inside sales organization for the Financial Services vertical. His experience spans Automobiles, Financial Services, ITES and IT.

Sriram's appointment comes close on the heels of 3 other leadership appointments. Maveric recently announced the appointment of Sridhar Parthasarathy as VP & head, Telecom Business Unit; Ajit Kalle as VP, Telecom - Delivery; and S Saiseshan as VP, India & APAC.