Are you ready for the IoT ride?

NEW DELHI: Driven by Internet of Things (IoT) and shifting consumer expectations, organizations will soon be creating a new wave of transformative digital services, an Accenture report said.

The report, titled “The Era of Living Services,” predicts a new era of highly sophisticated “living services” that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.

Their emergence will create change in every industry while presenting brands with tremendous opportunities for growth and differentiation, and marking a radical departure from today’s dominant approach of companies creating generic and static services designed for mass consumption, according to the report from Fjord, which is the design and innovation group within Accenture Interactive.

The services will start to grow on a new layer of connected intelligence formed by sensors, the cloud, connected smart devices and real-time analytics, also known as the Internet of Things.

“We call them ‘Living Services’ for three reasons,” said Brian Whipple, Senior Managing Director, Accenture Interactive. “They will change consumer experiences such as travel booking and shopping in real time around us. They will be driven by things that are very proximate to us such as wearables and nearables. And, at the human level, living services will affect our lives in a much deeper and more positive way than mobile and web services have.