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APAC mobile ad market grows to 55 bn ad impressions: InMobi

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Voice&Data Bureau
New Update

InMobi revealed its Mobile Insights Report — Asia Pacific Regional Summary for Q2 2011, reporting a gain of 8 billion ad impressions over Q1 2011. The Asia Pacific mobile ad market grew by 17% to over 55 billion quarterly ad impressions on the InMobi network. Following the global trend, smartphone impression growth overtook that of advanced phones. The report is based on data sourced from InMobi's global mobile advertising network which served 104.9 billion mobile ad impressions in Q2 2011.

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Some other interesting findings this report reveals were Smart phones gained over 3 billion impressions, contributing 39.5% of total growth in mobile impressions in the region. With 27% market share, Nokia OS remains the top operating system in the region, although it lost 2.2 percentage points this quarter. Android and iPhone OS continue to capture considerable share, now representing 18.1% of all InMobi impressions in the Asia Pacific region, up from 13.5% in Q1 2011. Samsung continues to be the fastest growing manufacturer in the Asia Pacific region, gaining 1.4 share points quarter-on-quarter to reach 16.9% market share. The Apple iPhone remains the single most popular device in Asia Pacific with 7.6% share. Nokia devices hold 11 of the top 15 device ranks, although a lot of the Nokia devices lost share in Q2 2011. China advanced the fastest among all countries in Asia Pacific gaining 1.4 share points. India continues to represent 4 of every 10 ad impressions in the region. 13 of the top 14 countries in the region gained considerable impressions from Q1 to Q2.

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