Amdocs bags order from Israel’s top cellular operator

Customer experience systems and services provider Amdocs has bagged a deal from Israel’s largest cellular operator Cellcom that involves replacing disparate CRM systems for consolidated support across all lines of business.

Amdocs' latest CES 9.1 portfolio will help in consolidating CRM (customer relationship management) operations across wireless, wireline, Internet and international-calling lines of business.

The order will help Cellcom Israel to enhance customer experience and better support its growth into new service areas, a statement said.

"By replacing disparate CRM systems with Amdocs software and expanding Amdocs' managed services to cover CRM operations, we will be able to better support service bundling and offer a higher level of customer care and service across all customer touch points," said Jack Oster, vice president of Information Technology at Cellcom Israel.

"We will also be able to improve the performance of processes such as new service and price plan introductions, sales, price plans switching and repair services, further improving the customer experience," he added.

"Amdocs has a unique business model that covers industry-specific products, services and IT operation capabilities," said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs.

"As a result, we are able to help customers like Cellcom Israel, who modernize their systems with our software and then have us support their systems environments, to improve operational performance levels and introduce service innovation faster," he added further.

Amdocs' billing software has been supporting Cellcom Israel for more than a decade. Amdocs' support of Cellcom Israel's billing operations was expanded to include Amdocs' managed services, resulting in reduced handling time of operational issues and improved application development capabilities.

The managed services engagement has now been expanded to cover Cellcom Israel's CRM operations, the statement said.

Amdocs has been delivering managed services to service providers around the world for 30 years, and today supports more than 500 mn subscribers in a managed services model.

Cellcom is Israel’s largest cellular operator with its business centered around wireless service.