Airtel Wave, the new Airtel symbol

Bharti Airtel locks 'Wave' as the name for the new Airtel logo which symbolizes progress and prosperity. The operator had been crowd sourcing for an appropriate logo since November 2010. Airtel Wave is said to bring alive the brand promise of 'dil jo chahey paas laye'. Airtel had introduced an online game contest inviting customers to recommend a name for the company's new logo in November 2010.

The online contest is won by Mukesh Chauhan, an engineer from Noida, Delhi NCR. He bagged a vacation in Thailand. Five other voters have won a Samsung Galaxy Tab each. The Airtel symbol was unveiled by Bharti Airtel as part of its new brand identity launch in November last year.